must showcase the need that your product addresses
It must showcase the solution that you are offering.
must provide instant gratification (for information
and access to the solution).
It must provide appropriate and timely information
(in images and words) to allow the visitor to make
a decision. Help them to decide that your product
meets their needs.
Allow the visitor to buy your product (or, if a
service, allow them to contact you).
Allow for easy information requests if questions
arise anytime, day or night. Always respond promptly!
techniques for counting visitors and have a demographics
collection process (newsletter registration or perhaps
a Guest Book or equivalent) for capturing visitor
name and email information.
Change the site often (at least once per week) to
give users a reason to visit again and again.
offering a "gift" to visitors (free is
best, perhaps a contest) to have them tell their
friends to visit your site. Word of mouth is a powerful
tool. We have our own "tell-two-friends"
referral script on our site.
the site be "High Class". Curb appeal
is important in determining if you want surfers
to stop and visit. Opinions will be formed early
about whether the customer wants to do business
with you. Plan improvements.(Regardless of what
you may think, every site on the Web is under construction
all of the time). Make sure that your web site design
does not violate any taboos.
Design for the masses. Do not use exceptionally
advanced technology unless that is your product.
The Web is still connected to a lot of slow computers,
and many do not operate on the latest Netscape or
Internet Explorer products. Keep it simple and still
meet your web site design and promotion goals. The
toys must be appropriate to the mission of your
the text and "storyboard" your site much
like creating a good product specification. Use
a word processor to lay-out all of your pages. Make
sure that the flow is simple for the novice Internet
user. Try to keep the body content each Web page
to one to two 8½ x 11 sheets of paper, or
if heavy information, minimize graphics and limit
the size to no more than six pages. Focus on making
the message clear. Creativity, and how quickly the
page loads, is more important than the use of extra
artwork for the sake of "cute". And when
this is done, call a Marketing Consultant first,
definitely before you call a web page designer.
Message and Placement sell on the web.
is important to consider some aspects of eCommerce:
web-based commerce with a human touch is very effective
in most cases, especially with 60% to 70% of all
shopping carts being abandoned. Do not design around
human contact if it increases the ability to sell
your products. Factor it into your design. While
this may be against the Amazon.com hands-off model,
some firms like FaceTime Communications are integrating
AOL Instant Messager with their website eCommerce
applications to answer last minute questions. Reports
are that buy decisions increase six-fold if questions
are answered. Customer Service is evolving, and
it is alive and well on the web.
check the site architectural concepts.
There are obviously "things" that a Web
architect must know. Much of this is contained in
this site and many others linked to this site below.
You still need to have a minds-eye image of what
is possible before you spend too much money doing
it. We recommend that for optimal search engine
placement that you start by reviewing this site
once, then on the second pass spend more time on
the Web by "surfing" my links, and those
linked from our links.
For all sites that you identify, go to their website
and visit their home page. Choose the browser option
to view their Home Page HTML source (this might
be a complex process). Scan these sites for search
engine placement keywords and terms to make sure
that your list is as complete.
Marketing is everything. It brings potential buyers
to your door. But proper design is vital, because
without effective design the buyers who see your
home page will leave before it finishes loading.
The average home page loads in 48 seconds at 28.8,
and the average visitor stays at a home page for
35 seconds, obviously many leave before the page
finishes loading. We can learn from this.
Create/Design the site by taking content and art,
mixing it with navigation and style, testing it
on family and friends, and always listen to comments,
grunts, pregnant pauses, and blank stares. Specific
advice on development of a page is at our Quality
Site Criteria page and we suggest that you visit
it now, before you code your first Web page! Try
not to copy a page layout from another site. Use
your own words, ideas, and artwork whenever possible,
making sure that the message in the image matches
your text. Make sure that the visitor knows what
you are saying/selling at all times.
Carefully consider the use of database tools, visual
tools, and java tools. These are areas receiving
a lot of interest, and technology work, and they
might be right for your site. Carefully consider
your options since some could adversely affect search
the smallest graphics that you can to relay your
message. It is estimated that 20% of all Web users
surf the Web without graphics enabled! But always
have graphics if it helps sell your product. Don't
add graphics just to be neat -- an animated mail
box is really not something to add to a commercial
these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep
Be courteous to other authors at all times -- respect
their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing
site, a network marketing site, or a get rich quick
site (although some MLM sites can get into the free
lists if they are not moderated).
Make sure the site is NOT graphically overburdened.
Minimize the use of CAPITAL letters, large fonts,
and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs
the visitor what you have to offer them right up
front. If using sounds, use MIDI files whenever
possible instead or WAV files, and default to off
unless sounds are short. Be careful, some browsers
crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST,
make sure you explain how to obtain the gift or
prize in an obvious manner. (FREE is good, but contests
usually don't work and there may be legal problems).
choose to communicate information rather than to
display wiz-bang nifty technical skills. These gadgets
are a no-no to many free sites even if mandatory
for some award sites. Animation, although exciting
to see sometimes, is a real distraction on most
pages and actually decreases sales. Avoid it unless
there is a purpose.
If you are going to be selling a service or product,
take the time to establish a merchant account and
accept credit cards. The good news is that this
is easily implemented with or without a store. The
bad news is that it takes effort to set it up. It
is strongly suggested that you visit our page on
e-commerce considerations and follow those instructions